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Maxi Fiches de Communication marketing
Paperback
Series: Maxi Fiches
ISBN13: 9782100548675
Publisher: Dunod
Published: Aug 1 2011
Pages: 160
Weight: 0.58
Height: 0.34 Width: 6.69 Depth: 9.61
Language: French
Tous les grands thèmes sont couverts: les différents types de communication (mix, interne, financière, de crise), la stratégie de communication (fondements et mise en oeuvre), les outils de la communication, et la communication responsable (enjeux juridiques et éthiques).
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