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Mastering Public Relations

Mastering Public Relations

Paperback

Series: Master Series (Business), Book 6

AccountingMarketing

Currently unavailable to order

ISBN10: 0230549306
ISBN13: 9780230549302
Publisher: Bloomsbury Publishing PLC
Published: Aug 10 2007
Pages: 256
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

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