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Mastering International Trade
Paperback
Series: Master Series (Business), Book 9
ISBN13: 9780333994610
Publisher: Bloomsbury Publishing PLC
Published: Feb 22 2003
Pages: 250
Weight: 0.90
Height: 0.60 Width: 6.24 Depth: 9.34
Language: English
This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.
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