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Mass Communication and Public Health: Complexities and Conflicts

Mass Communication and Public Health: Complexities and Conflicts

Paperback

Series: Sage Focus Editions, Book 121

Medical ReferenceGeneral Reference

ISBN10: 0803939256
ISBN13: 9780803939257
Publisher: Sage Publications, Inc
Published: Aug 1 1990
Pages: 200
Weight: 0.63
Height: 0.53 Width: 6.42 Depth: 8.92
Language: English
The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

Also from

Atkin, Charles K.

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Medical Reference