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Public Communication Campaigns
Paperback
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9781412987707
Publisher: Sage Publications, Inc
Published: Mar 6 2012
Pages: 392
Weight: 1.40
Height: 0.90 Width: 7.30 Depth: 9.10
Language: English
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
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