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Marketing the e-Business

Marketing the e-Business

Paperback

Series: Routledge Ebusiness

AccountingBusiness GeneralMarketing

ISBN10: 0415256011
ISBN13: 9780415256018
Publisher: Routledge
Published: Sep 5 2002
Pages: 368
Weight: 1.36
Height: 0.66 Width: 6.84 Depth: 8.72
Language: English
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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Business General