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Marketing in Context: Setting the Scene

Marketing in Context: Setting the Scene

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 1349452033
ISBN13: 9781349452033
Publisher: Springer Nature
Published: Jan 1 2013
Pages: 230
Weight: 0.62
Height: 0.51 Width: 5.50 Depth: 8.50
Language: English
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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