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612-822-4611
Marketing Strategies: Understanding Customer Relationship

Marketing Strategies: Understanding Customer Relationship

Paperback

Business General

ISBN13: 9798386154837
Publisher: Independently Published
Published: Mar 7 2023
Pages: 110
Weight: 0.35
Height: 0.23 Width: 6.00 Depth: 9.00
Language: English
Marketers thrive when they present us with a tale that suits our worldview, a story that we instinctively accept and then share with our friends. Think of the Dyson vacuum cleaner, Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from deception to fraud. Marketers fail when they are greedy and scurrilous when they misuse the instruments of their profession and make the world worse. That's a lesson learned the hard way by telemarketers, tobacco corporations, and corrupt politicians.

But for the rest of us, it's time to embrace the power of the tale.

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Business General