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Managing Innovation Adoption: From Innovation to Implementation

Managing Innovation Adoption: From Innovation to Implementation

Paperback

Business GeneralManagement

ISBN10: 036760079X
ISBN13: 9780367600792
Publisher: Routledge
Published: Jun 30 2020
Pages: 228
Weight: 0.90
Height: 0.30 Width: 6.80 Depth: 9.60
Language: English
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in

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