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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

Coombs, W. Timothy

Paperback

AccountingBusiness General

ISBN10: 1444336452
ISBN13: 9781444336450
Publisher: Wiley-Blackwell
Published: Sep 2 2011
Pages: 194
Weight: 0.63
Height: 0.58 Width: 5.98 Depth: 8.96
Language: English
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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