Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Myth in Modern Media Management and Marketing

Myth in Modern Media Management and Marketing

Kreft, Jan
Kuczamer-Klopotowska, Sylwia
Kalinowska-Żeleźnik, Anna

Hardcover

Business GeneralMarketingTechnology & Engineering

ISBN10: 1522591001
ISBN13: 9781522591009
Publisher: Igi Global Scientific Publishing
Published: Jun 14 2019
Pages: 270
Weight: 1.78
Height: 0.81 Width: 7.00 Depth: 10.00
Language: English
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

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