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Museums go International: New strategies, new business models
Paperback
Series: Cultural Management and Cultural Policy Education, Book 5
Business GeneralManagementGeneral Art
ISBN13: 9782807611603
Publisher: Peter Lang
Published: Oct 22 2019
Pages: 228
Weight: 0.55
Height: 0.60 Width: 5.90 Depth: 8.10
Language: English
This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies
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