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Multinational Corporate Evolution and Subsidiary Development

Multinational Corporate Evolution and Subsidiary Development

Hardcover

Series: Singular Audiology Text

Business GeneralMarketing

ISBN10: 0312214715
ISBN13: 9780312214715
Publisher: Springer Nature
Published: Jul 12 1998
Pages: 392
Weight: 1.37
Height: 1.12 Width: 5.74 Depth: 8.83
Language: English
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.

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