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Motoring the Future: VW and Toyota Vying for Pole Position

Motoring the Future: VW and Toyota Vying for Pole Position

Hardcover

Business General

ISBN10: 0230299555
ISBN13: 9780230299559
Publisher: Springer Nature
Published: Nov 30 2011
Pages: 272
Weight: 1.25
Height: 0.90 Width: 6.40 Depth: 9.30
Language: English
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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