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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability
Hardcover
Series: Routledge Revivals
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781138820623
Publisher: Routledge
Published: Sep 1 2014
Pages: 364
Weight: 1.25
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.
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