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The Model Company: The Economics of Making Business Do the Greatest Good
Hardcover
Publisher Price: $30.00
ISBN13: 9780300282467
Publisher: Yale University Press
Published: Jan 26 2027
Pages: 248
Language: English
What works--and what doesn't--when companies try to do good
Can companies really be socially responsible--and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around doing well by doing good to show what actually changes corporate behavior and what doesn't--and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:
- Will consumers pay more for eco-friendly products?
- Will employees work harder if they're paid a living wage?
- Do ESG (environmental, social, and governance) funds make a difference?
- Should you pay more for fair-trade coffee at your local café? (Yes, you should.)
Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference--and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.
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