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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Michel et Augustin: Success of a Creative and Innovative Company

Michel et Augustin: Success of a Creative and Innovative Company

Paperback

Series: University Notes - Essays and Academic Summaries

Business General

ISBN13: 9798564038591
Publisher: Independently Published
Published: Nov 13 2020
Pages: 32
Weight: 0.22
Height: 0.07 Width: 8.50 Depth: 11.00
Language: English
The American have their famous Ben & Jerry's, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products homemade), they establish a niche of loyal customers.

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