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Management Practices in Asia: Case Studies on Market Entry, Csr, and Coaching
Hardcover
Business GeneralGeneral Psychology
ISBN13: 9783030196615
Publisher: Springer Nature
Published: Sep 2 2019
Pages: 276
Weight: 1.27
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.
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