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The Management Idea Factory: Innovation and Commodification in Management Consulting

The Management Idea Factory: Innovation and Commodification in Management Consulting

Paperback

Series: Routledge Studies in Innovation, Organizations and Technolog

Business General

ISBN10: 1138340650
ISBN13: 9781138340657
Publisher: Routledge
Published: Feb 20 2019
Pages: 144
Weight: 0.48
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions, we know relatively little about the way knowledge-based innovations develop within consultancy firms and the mechanisms that shape the intra-organizational evolution of these ideas and practices.

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Business General