Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14

Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14

Parker, Gary

Paperback

Series: Practical Revenue Management in Passenger Transportation, Book 14

Business General

Currently unavailable to order

ISBN10: 1794438882
ISBN13: 9781794438880
Publisher: Independently Published
Published: Jan 19 2019
Pages: 36
Weight: 0.31
Height: 0.09 Width: 8.50 Depth: 11.00
Language: English
In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers want more choice and more value, and whether a passenger carrier chooses to add ancillary travel or merchandising options to their website, the additional options should benefit most consumers.From a revenue management perspective, seats have always been sold from the bottom up - from the lowest qualified fare.However, with the introduction of branded products, a passenger carrier has the capability to sell from the middle or the top, based on a consumer's preference for the privileges associated with a branded product. The branded fare approach is one of the latest pricing methods used by airlines to boost ancillary revenue. This encourages consumers to buy a higher fare by including a package of defined amenities.Ancillary revenue product and service experimentation are evolving as we move forward. Airlines all over the world are adding optional extras such as pre-paid baggage, early boarding, assigned seating, and pre-order meals.

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