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Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission
Paperback
ISBN13: 9781736249307
Publisher: Lightning Source Inc
Published: Jan 5 2021
Pages: 138
Weight: 0.43
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
-The five stages of a member's relationship journey with an association
-How to define your target markets and reach top prospects
-Techniques to build a compelling value proposition and marketing message
-How to test, track, and analyze membership campaigns for optimal results
-The top innovations that support continued membership growth and resiliency. Providing numerous real-world examples along with practical insights, you'll discover what works and what doesn't from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.
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