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Media Management and Economics Research in a Transmedia Environment

Media Management and Economics Research in a Transmedia Environment

Hardcover

Series: Electronic Media Research

General ReferenceGeneral Sociology

ISBN10: 041581815X
ISBN13: 9780415818155
Publisher: Routledge
Published: May 15 2013
Pages: 278
Weight: 1.23
Height: 0.90 Width: 6.20 Depth: 9.00
Language: English
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

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