Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media Literacy

Media Literacy

Potter, W. James

Paperback

General ReferenceGeneral Sociology

Currently unavailable to order

ISBN10: 1071901893
ISBN13: 9781071901892
Publisher: Sage Publications, Inc
Published: Sep 1 2026
Pages: 504
Language: English
Media Literacy teaches students how to navigate through the overwhelming flood of information in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Through engaging examples and facts, students gain an understanding of how the media operate, how they attract attention, and how they influence the public, with chapters concluding in exercises to further help them apply the material to everyday life and improve their media literacy. The Eleventh Edition highlights how media literacy has evolved and why an updated approach is essential for addressing the threat posed by media businesses developing enhanced marketing strategies through the internet, mass media, and social media. Updates include a new personal approach that helps students understand their needs and how they process their experiences, as well as a new skills-based approach built around a systematic set of practical exercises.

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