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Media Firms: Structures, Operations, and Performance

Media Firms: Structures, Operations, and Performance

Paperback

Business GeneralMarketingGeneral Reference

ISBN10: 0415516293
ISBN13: 9780415516297
Publisher: Routledge
Published: Dec 12 2011
Pages: 272
Weight: 0.81
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English
There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ

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Business General