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Media Economics: Theory and Practice

Media Economics: Theory and Practice

Hardcover

Series: Routledge Communication

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 1138834254
ISBN13: 9781138834255
Publisher: Routledge
Published: Aug 14 2015
Pages: 312
Weight: 1.25
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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