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Media Economics: Theory and Practice

Media Economics: Theory and Practice

Paperback

Series: Routledge Communication

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 0805845801
ISBN13: 9780805845808
Publisher: Routledge
Published: Nov 1 2003
Pages: 312
Weight: 0.95
Height: 0.68 Width: 6.42 Depth: 9.12
Language: English
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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General Sociology