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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

Paperback

Business GeneralManagementMarketing

ISBN10: 1032221216
ISBN13: 9781032221212
Publisher: Routledge
Published: Apr 19 2024
Pages: 402
Weight: 1.45
Height: 0.82 Width: 6.85 Depth: 9.69
Language: English

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

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Business General