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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Paperback

Business GeneralTechnology & Engineering

ISBN10: 1433125781
ISBN13: 9781433125782
Publisher: Peter Lang Us
Published: Jul 24 2015
Pages: 170
Weight: 0.55
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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Business General