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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Hardcover

Business GeneralManagementMarketing

ISBN10: 1137375450
ISBN13: 9781137375452
Publisher: Springer Nature
Published: Dec 4 2014
Pages: 166
Weight: 0.75
Height: 0.70 Width: 5.60 Depth: 8.50
Language: English
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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Business General