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The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money

Hardcover

Business GeneralMarketingGeneral Science

Currently unavailable to order

ISBN10: 0230342264
ISBN13: 9780230342262
Publisher: Palgrave
Published: Oct 18 2013
Pages: 225
Weight: 0.91
Height: 0.86 Width: 6.43 Depth: 9.55
Language: English
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

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