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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work
Hardcover
Publisher Price: $24.95
ISBN13: 9780471743156
Publisher: Wiley
Published: Sep 1 2005
Pages: 272
Weight: 1.00
Height: 1.00 Width: 6.16 Depth: 9.32
Language: English
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
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