• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

Paperback

Business GeneralMarketing

Publisher Price: $170.00

ISBN13: 9798337331102
Publisher: Igi Global Scientific Publishing
Published: Dec 17 2025
Pages: 348
Weight: 1.33
Height: 0.72 Width: 7.00 Depth: 10.00
Language: English
In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.

Also in

Business General