Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mastering the Globalization of Business

Mastering the Globalization of Business

Cartwright, Roger

Paperback

Series: Master Series (Business), Book 12

Business GeneralGeneral Political Science

ISBN10: 1403921490
ISBN13: 9781403921499
Publisher: Bloomsbury Publishing PLC
Published: Jul 1 2005
Pages: 202
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

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