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Mastering e-Business
Hardcover
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ISBN13: 9780415557856
Publisher: Routledge
Published: Jun 24 2010
Pages: 206
Weight: 0.90
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
- Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it
- Organization - analyzes how organizations and their processes are structured to achieve strategic goals
- Architecture - explains the high level design of advanced information systems to describe how e-Business functions
- Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
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