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Mass Communication: Issues, Perspectives and Techniques
Paperback
Technology & EngineeringGeneral ScienceGeneral Sociology
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ISBN13: 9781774632536
Publisher: Apple Academic Pr
Published: Mar 31 2021
Pages: 314
Language: English
This title includes a number of Open Access chapters.
Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.
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