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Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
Paperback
Series: Routledge Advances in Management and Business Studies
AccountingBusiness GeneralEconomics
ISBN13: 9781138212701
Publisher: Routledge
Published: Aug 3 2016
Pages: 230
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
1 different editions
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Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
Morales, Emilio
Scarpaci, Joseph
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