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Marketing University Outreach Programs

Marketing University Outreach Programs

Paperback

Business GeneralGeneral Education

ISBN10: 1138980501
ISBN13: 9781138980501
Publisher: Routledge
Published: Oct 6 2016
Pages: 292
Weight: 0.87
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.

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Business General