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Marketing Strategy for the Creative and Cultural Industries
Hardcover
Series: Discovering the Creative Industries
Business GeneralBusiness of Art
ISBN13: 9780367419769
Publisher: Routledge
Published: Sep 17 2020
Pages: 324
Weight: 1.42
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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