Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing of Participative Banks

The Marketing of Participative Banks

Elouahabi, Tarik

Paperback

Business General

ISBN10: 6208568080
ISBN13: 9786208568085
Publisher: Our Knowledge Publishing
Published: Jan 28 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
This book explores the emergence and growth of Islamic finance, rooted in Sharia principles, as an ethical alternative to traditional financial systems. The analysis focuses on the role of participatory banks, their marketing and their impact on consumer behavior. The first chapter establishes a theoretical framework by detailing Islamic foundations such as Aquida, Akhlaq and Shariah, as well as Islamic financial products. Historical developments and the Moroccan context illustrate the opportunities offered by participatory finance. The second chapter examines theories of consumer behavior and marketing strategies adapted to Islamic values. Using tools such as PESTEL analysis and Porter's Five Forces, the book identifies the sector's challenges and opportunities. It proposes strategies for strengthening the competitiveness of participatory banks while respecting religious principles, thereby contributing to a fairer, more sustainable economy.

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