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Marketing Management in Africa
Hardcover
ISBN13: 9781138714380
Publisher: Routledge
Published: Apr 20 2018
Pages: 344
Weight: 1.45
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
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