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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032994918
Publisher: Routledge
Published: Apr 3 2025
Pages: 134
Weight: 0.97
Height: 0.38 Width: 6.69 Depth: 9.61
Language: English
This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
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