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Marketing California Wine and Brandy

Marketing California Wine and Brandy

Hardcover

Business GeneralRegional: West

ISBN10: 1024046907
ISBN13: 9781024046908
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 158
Weight: 0.88
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English

Marketing California Wine and Brandy offers a unique glimpse into the history of California's wine industry through an oral history transcript and related materials from 198. Featuring insights from Ruth Teiser, Alfred Fromm, and Leon David Adams, this book delves into the strategies and challenges of promoting California wines and brandies. It provides valuable historical context for understanding the evolution of wine marketing techniques and the development of California as a premier wine-producing region.

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Teiser, Ruth

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Business General