• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil: Brand Lessons from the World's Largest Companies

Hardcover

Business GeneralMarketing

ISBN10: 1137389168
ISBN13: 9781137389169
Publisher: Springer Nature
Published: Jul 4 2014
Pages: 153
Weight: 0.79
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Also in

Business General