• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

Paperback

Business GeneralGeneral Reference

ISBN10: 0742504077
ISBN13: 9780742504073
Publisher: Altamira Press
Published: Mar 9 2000
Pages: 304
Weight: 1.09
Height: 0.75 Width: 6.12 Depth: 9.10
Language: English
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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Business General