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Market Matters: Exploring Cultural Processes in the Global Marketplace

Market Matters: Exploring Cultural Processes in the Global Marketplace

Hardcover

Business GeneralEconomicsGeneral Political Science

ISBN10: 1403917574
ISBN13: 9781403917577
Publisher: Palgrave MacMillan
Published: Nov 6 2004
Pages: 243
Weight: 0.96
Height: 0.74 Width: 6.04 Depth: 8.82
Language: English
Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

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Business General