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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Market Entry Strategies for Russia: A comprehensive survey based on expert interviews

Market Entry Strategies for Russia: A comprehensive survey based on expert interviews

Paperback

Business General

ISBN10: 3836664690
ISBN13: 9783836664691
Publisher: Diplomica Verlag
Published: Jan 14 2009
Pages: 112
Weight: 0.46
Height: 0.23 Width: 7.00 Depth: 10.00
Language: English
In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

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Business General