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Managing Sustainable Business: An Executive Education Case and Textbook
Hardcover
Business GeneralManagementGeneral Education
ISBN13: 9789402411423
Publisher: Springer Nature
Published: Mar 15 2018
Pages: 682
Weight: 2.62
Height: 1.56 Width: 6.14 Depth: 9.21
Language: English
The case studies reflect the complexity, ambivalence and uncertainty of real managerial life in the trenches
The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment
They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model
The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter Managing Sustainable Business in a Global Context can be used as a preparatory
reading to the module
ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders
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