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Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

Hardcover

Business GeneralManagement

ISBN10: 1032713887
ISBN13: 9781032713885
Publisher: CRC Press
Published: May 15 2024
Pages: 164
Weight: 0.93
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

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Brzozowska, Anna

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Business General