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Managing a Global Enterprise: A Concise Guide to International Operations
Hardcover
ISBN13: 9781567201628
Publisher: Praeger
Published: Mar 30 1999
Pages: 232
Weight: 1.17
Height: 0.89 Width: 6.38 Depth: 9.52
Language: English
In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.
Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.
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