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Making Sense of Generative AI: Cutting through the hype for business leaders and curious minds
Hardcover
Publisher Price: $29.99
ISBN13: 9783982701929
Publisher: Dominik Horndlein
Published: Jun 2 2025
Pages: 280
Weight: 1.04
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
Making Sense of Generative AI: A Practical Guide for Business Leaders and Curious Minds
Cut through the AI hype and transform your business with generative AI
In a world where ChatGPT, DALL-E, Llama and other generative AI tools are reshaping business, this practical guide helps you separate real opportunities from empty promises. Making Sense of Generative AI provides a clear roadmap for understanding, evaluating, and implementing AI solutions that deliver genuine business value.
What You'll Learn:
- How large language models, AI image and video generators actually work
- Practical prompt engineering techniques for optimal AI outputs
- Setting up effective AI guardrails and safety measures
- Strategic frameworks for successful AI project implementation
- Future developments in artificial general intelligence and their business impact
Real-World Applications Across Industries:
- Customer service automation with AI agents
- Document analysis and knowledge management
- Content creation for marketing and communications
- Personalized user experiences and engagement
Includes Practical Resources:
- Implementation frameworks and templates
- Risk assessment guidelines
- Business case calculation models
- Strategic planning tools for AI transformation
Perfect For:
- Curious minds seeking practical knowledge about AI technology
- Business leaders and executives planning AI initiatives
- Project managers implementing generative AI solutions
- Innovation teams exploring new AI capabilities
- Professionals wanting to understand AI's business implications
Written by an experienced AI practitioner, this book cuts through complexity without sacrificing substance. Gain the knowledge to make informed decisions about generative AI in your organization.
Start building your AI strategy today.
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